Ever since the individual posters from Housefull 4 have been released, there has been an immense buzz around the movie, a short while after that the fans were treated to the hysterical trailer of the movie. Since then, the Sajid Nadiadwala production has been breaking all records.
The Housefull franchise has been one of the most successful comedy franchises in Bollywood for the longest time. This time around, the fourth instalment comes with a unique concept of a period comedy traveling all the way back 600 years in time and shows the characters in two different avatars.
When asked, producer Sajid Nadiadwala about his thoughts on the movie as the release date is inching closer, he shares, “Housefull 4 has a lot to offer for the fans with a fresh take on comedy and also, the songs that have become a massive rage amongst the audience and industry peers alike. Our most recent promotional activity with the Indian Railways for the Housefull 4 train was a success beyond measure and it’s all because of the chemistry that the cast shares. The audience will witness their camaraderie on the big screen, we are all excited for the release now.”
Vijay Singh, CEO Fox Star Studios, says, ” The promotions of Houseful 4 have been as crazy as the film – from the cast dressed in the 15th century characters at the trailer launch to Akshay Kumar talking to a suave bald avatar to creating the crazy Bala challenge !! The campaign encourages audiences to walk into the theatres this festive season with the entire family & friends and enjoy a great laugh riot this Diwali !”
The movie has an ensemble cast led by Akshay Kumar who has been the face of the franchise since the inception of the first movie along with Riteish Deshmukh. It’s going to be refreshing to see Akshay Kumar enter the comedy genre after a long time of giving us action flicks.
The makers released three songs from the movie and both of them have been creating quite a buzz across social media, especially the second song ‘Shaitan Ka Saala’ which has given rise to the #BalaChallenge and has become a rage all across!
The comedy of errors stars Akshay Kumar, Riteish Deshmukh, Bobby Deol, Kriti Sanon, Pooja Hegde, and Kriti Kharbanda in double roles as the story revolves around reincarnation.
Housefull 4 is presented and produced by Sajid Nadiadwala’s Nadiadwala Grandson Entertainment and co-produced by Fox Star Studios, directed by Farhad Samji. The film is slated to release this Friday.